Platform
Monitor Reddit
Reddit is where people ask strangers what to buy, and where they say what went wrong afterwards. It is the highest-intent source in social listening and the one every tool in the category starts with.
And the conversation around it
Who is on Reddit
Worth knowing
Real Reddit mentions, as FishOut reads them
Two of us, 400 emails a day, and I am the bottleneck. What I actually want is something that reads them and tells me which fifteen.
Asking for recommendationsNotchmail just raised our renewal by 60% with two weeks notice. Nine seats. Actively looking now.
ComplaintKeyword shapes that work on Reddit
Your product name, plus the subreddits it lives in
Reddit's value is the subreddit attached to every match. Track your name broadly, then filter the inbox by source — r/smallbusiness reads very differently from r/programming, and the same phrase means different things in each.
"looking for" + your category
The highest-intent phrasing on Reddit is someone describing a problem, not naming a product. “Looking for a shared inbox that” finds people who have never heard of you, which your brand keyword never will.
Competitor name + “alternative” or “vs”
Reddit is where the switching conversation happens in public. A competitor keyword with a Complaint label or negative sentiment is exactly what the built-in Switchers view collects.
10 of 11 tools monitor Reddit
Questions
What to watch Reddit for
The keyword shapes, relevance floors and routing differ by what you are looking for, so each of these is its own setup rather than a filter on this page.