Ten platforms, one inbox

Reddit

Reddit is where people ask strangers what to buy, and where they say what went wrong afterwards. It is the highest-intent source in social listening and the one every tool in the category starts with.

A single Hacker News thread can decide how a technical audience sees your product for a year. It is small, fast, and unusually consequential — and only four of the ten tools we researched monitor it.

LinkedIn

LinkedIn is where B2B switching decisions get announced in public — “we moved our twelve-person team off X last month” — and it is the platform the cheap end of this category cannot reach.

X still produces more raw brand mentions than anywhere else, and the highest ratio of noise to signal. It is the platform where reading every post for relevance earns its place.

GitHub

For a developer tool, GitHub is where the bug reports are — often in someone else’s repository, where nobody on your team is watching.

YouTube

A YouTube review reaches more buyers than most of your marketing, and the comments underneath it are where the objections you have never answered live.

Bluesky

Bluesky is where a chunk of the technical and media audience went, and only three of the ten tools we researched can see it.

TikTok

TikTok produces the highest volume of low-relevance brand mentions of any platform we monitor, and occasionally the single video that defines how a category sees you.

Medium articles rank, persist, and get cited in AI answers long after they are written. Of the ten tools we researched, exactly one other lists Medium as a source.

Most listening tools split press coverage into a separate product or a higher tier. FishOut puts it in the same inbox as everything else, read for relevance the same way, on every plan.