Which tools cover news?

Most of the larger suites do — Brand24, Awario, Mention and Sprout Social all list news or web sources, and Octolens adds news on its Scale plan ($599/mo, $499 billed annually). Mentionkit does not list Google News, which is the one source it lacks against us.

Do news mentions get the same AI read as everything else?

Yes: relevance against your Brief, labels, sentiment and language. There is no Reply call — that is on Reddit, Hacker News and YouTube only — and news mostly carries labels like Announcement rather than Asking for recommendations, because an article is rarely someone asking to buy something.

Can I separate press coverage from social mentions?

Filter by platform in the inbox, or save a view for it. Everything stays in one queue by default, which is the point — a funding announcement and a Reddit thread about the same company belong next to each other.

Platform

Monitor Google News

Most listening tools split press coverage into a separate product or a higher tier. FishOut puts it in the same inbox as everything else, read for relevance the same way, on every plan.

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[01] WHAT FISHOUT COLLECTS/ GOOGLE NEWS

What gets collected

Indexed news articles, with the publication and the publication date attached.

And the conversation around it

None, and there cannot be — an article stands alone.

Who is on Google News

Journalists and trade press. The mentions here are about funding, launches, outages and acquisitions — yours and your competitors’.

Worth knowing

News is where a common-word brand name does the most damage. The example below is a plant-hire firm that shares a name with the product being tracked; it reads as relevance 8, lands in Filtered with the reason Different meaning, and never counts toward your allowance.

[02] WHAT YOU FIND THERE/ TRIAGED

Real Google News mentions, as FishOut reads them

Every post is read against your project's Brief: a relevance from 0 to 100 with Why chips saying what drove it, and labels such as Asking for recommendations or Complaint. Posts below the threshold go to Filtered with a reason and never count toward your plan. The examples here are illustrative.

Google News8

Acme Plant Hire wins council depot contract. Residents will receive details by mail before the changeover in November.

Filtered · Different meaning

[03] WHAT TO TRACK/ KEYWORDS

Keyword shapes that work on Google News

The same three keywords do not work everywhere. What finds buyers on Google News is different from what finds them on Reddit or in the trade press, and getting this wrong is the most common reason a listening tool goes unread.

Your company name, with exclude words for the collisions

News is where a shared company name does the most damage — a plant-hire firm, a band, a town. The exclude words and the Means line here save more inbox than anywhere else.

Competitor funding and acquisition language

“Raises”, “acquires” and “shuts down” next to a competitor name is the earliest warning you get of a market change.

Your category, for the trade press

Trade coverage of your category names the vendors it considers relevant. Not being in one of those lists is a fact worth knowing quickly.

[04] WHO ELSE COVERS IT/ CHECKED

6 of 11 tools monitor Google News

Read from each tool's own materials on 5 September 2026, across the ten competitors we track. Coverage changes — a platform can restrict its API without warning — so each comparison page carries the date its facts were checked.

Also covers Google News

Does not

Questions

What to watch Google News for

The keyword shapes, relevance floors and routing differ by what you are looking for, so each of these is its own setup rather than a filter on this page.

Competitor mentions