Is this Google Alerts?

No. FishOut searches Google News itself for your keywords every hour; it does not read your Google Alerts. That is why it can read each story for relevance before posting it.

Does it work for paywalled outlets?

The alert carries the headline and link that Google News lists. Reading the article is up to you and the outlet.

Can PR and leadership get different stories?

Yes: two channels with two floors — PR at 70, leadership at 90 — or label-based routing with an agent on a paid plan.

Is there sentiment on news?

Yes. Every story is read for sentiment toward the subject — your brand or the competitor — and it is on the alert’s facts line.

Integrations SlackGoogle News

Google News alerts in Slack

The standard recipe is Google Alerts delivered as RSS, subscribed in Slack with /feed. It posts every item Google decides to include, and nothing tells you which were about you. FishOut reads Google News for your keywords every hour and posts only coverage that clears your floor, with its sentiment.

Start free The Slack guide

Google News is read every hour on all plans. Slack alerts are on every plan.

[01] WHAT ARRIVES/ SLACK MESSAGE

A Google News post, in Slack

Trade press on a competitor cutting its free tier. No Reply call on news — the headline says relevant, and the facts say whose story it is.

#brand-watch

FishOutAPPnow

Relevant mention on Google News

Notchmail cuts its free tier as the shared-inbox market consolidates

Relevance 85 · Competitor · Neutral

Labels: Announcement

Open in FishOut·View on Google News

[02] WHAT GETS FILTERED/ NOISE

What never reaches Slack

2 Google News matches that go to Filtered instead, each with its reason.

Filtered · Google News

Market roundupGoogle News

Stocks to watch: ACME, NTCH, and 30 more

Filtered · Different meaning

Ticker roundups match short brand names constantly.

Press release wireGoogle News

Acme Logistics expands its Ohio warehouse

Filtered · Off-brief

Another company with a similar name.

[03] KEYWORDS THAT WORK HERE/ GOOGLE NEWS

For Google News, into Slack

More keyword shapes are on monitoring Google News.

Your company name in quotes, plus founders’ names

Press stories name people as often as products, and a founder interview is coverage too.

Competitor plus “acquires”, “raises”, “layoffs”

Competitor news is most useful the morning it breaks, which is what a Slack channel is good at.

A floor of 75

News is high-signal once it is about you, and noisy when it is about a namesake. 75 keeps the namesakes out.

Settings · Notifications

Slack

Google News → a channel

Healthy

Relevance floor75

Eventsmention.scored

Batch bursts5 min

[04] SET IT UP/ 4 STEPS

Four steps, about five minutes

Google News into Slack, start to finish.

1
Create a Slack app and turn on Incoming Webhooks
Walkthrough on the Slack guide.
2
Paste it under Settings → Notifications → Slack
Then send a test.
3
Add Google News keywords under Keywords
Start with: Your company name in quotes, plus founders’ names.
4
Floor 75, mention.scored
Batching stays on.

Links that do not unfurl

FishOut turns Slack’s link unfurling off, so a press link arrives as one line rather than a large preview card for every story, and a busy morning stays scannable.

[05] A BUSY DAY/ DIGEST

When Google News gets loud

A funding round or an acquisition is syndicated to dozens of outlets in a morning. The digest lists the five most relevant and says “and 4 more”, and the spike line tells the channel this is a news cycle rather than five separate stories.

#brand-watch · 5-min digest

FishOutAPP+5m

Spike: “notchmail” — 21 posts today, usually 3 · 3 new mentions for AcmeMail

Notchmail to drop its free plan in January · Google News · 92
Small businesses weigh shared-inbox options after price changes · Google News · 86
Analysts expect more consolidation in support software · Google News · 79

Open in FishOut

[06] THE RECIPE YOU WOULD OTHERWISE BUILD/ DIY

Google Alerts RSS → Slack’s RSS app

You set a Google Alert to deliver as an RSS feed and subscribe a channel to it with /feed subscribe; Slack posts items newer than the last one it saw.