Who it is for
Four teams, four setups
The same product, configured four quite different ways. Each page says which of the ten platforms actually matter for that job, which keyword shapes pay, which agent to build first — and which competitor would suit you better, because for some of these readers one genuinely would.
Founders
Solo and small teamsYou already know the best leads are in public threads. The problem was never that they are hidden — it is that finding them costs an hour a day you do not have, and the hour is not the same hour every day.
Developer-tool companies
Devtools and infrastructureDeveloper audiences are the easiest to listen to and the hardest to reply to. They are in public, in writing, and technical enough to be specific — and they will notice immediately if the reply reads like marketing.
Agencies
Multi-client teamsThe agency problem is not finding mentions, it is that six clients times ten platforms is sixty feeds and one person. What makes it work is separation — per client, per keyword set, per channel — and not paying per seat for it.
Go-to-market teams
Marketing, sales and supportMost tools in this category give a small team a dashboard. A dashboard is a thing somebody has to remember to open, and on a team of four, nobody does. What works is a queue where every row has an owner.
The pages differ because the setups genuinely do. A founder wants a Brief that sends the noise to Filtered before they see it, and a high relevance floor on a phone channel. A devtool company wants posts labelled Has a problem routed to engineering and leads routed somewhere else. An agency wants a boundary between clients and no per-seat bill. A go-to-market team wants a view and a channel for each function, because one channel doing all three jobs is the one that gets muted.
There are four rather than six because a fifth would be one of these with the nouns swapped, and a page with nothing specific to say does more harm than good. If your team is not one of these four, the quickstart is the honest starting point — it makes no assumptions about who you are.