Social listening for agencies — FishOut

One project per client

Projects are unlimited on every paid plan. Each carries its own Brief, keywords, agents and alert channels, so nothing crosses over and each client’s numbers are their own.

Write each client’s Brief

Two to six sentences on what the client does, who it is for and what to ignore. Every post in that project is read against it, which is how a client whose brand is also an ordinary word stops pulling in the other meaning — those posts go to Filtered and never count toward your plan.

Add the whole team, and the client

Team members are unlimited and not priced per seat, so a client contact who wants to look at their own queue costs nothing. That is a deliberate difference from the seat-priced tools in this category.

One Slack channel per client, one floor per channel

A retainer client at a lower relevance floor, a client on a watching brief at a high one. Each channel has its own floor, and a burst arrives as one digest rather than twenty pings, which is how a small account stops generating more noise than a large one.

Start the day from the Daily brief

Once a day per project: the posts worth engaging with today, plus Spikes — a keyword suddenly getting far more posts than usual. It is the account-management to-do list, and the built-in Advocates view (brand keyword plus Praise) is the screenshot for the monthly report.