Why is Brand24 so much more expensive?

It is a PR and reputation suite aimed at agencies and marketing teams, with share of voice, AVE, demographics and reach estimation. Plans run $249 to $699 a month, with Enterprise from $1,499 billed annually. FishOut starts free and tops out at $99.

How many keywords do you get on each?

Brand24 gives 3 keywords at $249, rising to 25 at $699. FishOut gives 50 at $19, 200 at $49 and 500 at $99. Keyword count is the sharpest difference between the two products.

Does Brand24 find buyer intent?

It classifies sentiment as positive, negative or neutral, and lists lead generation as a use case, but nothing classifies what the person is doing. FishOut labels every post — Asking for recommendations, Comparison, Has a problem, Complaint and five more, as many as apply — and gathers the shoppers in a Leads view.

Does Brand24 have an MCP server?

Yes — this is genuine parity and worth saying plainly. Brand24 runs one on every plan, and so do we, Free included. The API is where the two differ: Brand24 charges $149 a month for it on Pro and Business and includes it on Enterprise, and FishOut includes it on every plan.

Which should a PR team choose?

Brand24, honestly. If your job is reporting share of voice to a board, measuring campaign reach, or monitoring review sites, it does things we do not. FishOut is for finding conversations worth replying to.

FishOut

vsBrand24

Comparison

FishOut vs Brand24

Brand24 is a mature PR and reputation platform with measurement primitives a small tool cannot fake — share of voice, reach, demographics, anomaly detection. It is also $249 a month for three keywords, which is a different product for a different buyer.

Start free Compare pricing

Brand24 facts checked on 20 October 2026, from their own published material. Sources are listed at the foot of this page.

Starts at: Free; $249/mo
Sales call needed: No; No — Enterprise is contact-sales
API & MCP: Every plan, incl. Free; MCP on all plans; API +$149/mo

[01] AT A GLANCE/ SIDE BY SIDE

FishOut and Brand24, feature by feature

Ties are marked as ties, and Brand24's wins as wins.

FishOut compared with Brand24, feature by feature
	FishOut	Brand24
Coverage
Keywords at entry	Advantage: 50 on Plus	Behind: 3
Keywords at the top tier	Advantage: 500 at $99	Behind: 25 at $699
Mentions	Even: 500–40,000 relevant / mo by plan	Even: 2K-100K per month by tier
Sources	Behind: 10	Advantage: 15+ incl. Spotify, Telegram, reviews
Update frequency	Advantage: Hourly; Fast keywords every 15 min from $19	Behind: Every 12h at $249, realtime at $499
Buyer signals	Advantage: Labels, a Leads view, the Reply call	Behind: Not offered
PR reporting	Behind: Daily brief, spikes, labels	Advantage: Share of voice, AVE, demographics
AI
Sentiment	Even: Yes	Even: Yes
Reply drafting	Advantage: Yes, never posts	Behind: Not offered
Alerts
Alert destinations	Advantage: 13, every plan	Behind: Not on the pages we cite
Developer
MCP server — which plan	Even: Every plan, including Free	Even: Every plan (from $249/mo)
REST API — which plan	Advantage: Every plan, including Free	Behind: +$149/mo on Pro and Business
Team
Seats at entry	Even: Unlimited on every plan	Even: 1 on Individual; unlimited above
Price
Entry price	Advantage: Free, then $19/mo	Behind: $249/mo
Free tier	Advantage: Free forever, 10 keywords, 500 relevant/mo	Behind: 14-day trial
Sales call needed	Even: No — self-serve, cancel any time	Even: No — Enterprise is contact-sales

[02] WHAT IT COSTS/ SAME NEED

What each need costs on FishOut and on Brand24

The plan you would need on each side for the thing you came for.

To getFishOutBrand24

25 keywords$19/moPlus$699/moBusiness

7 keywords and a teamFreeFree$349/moTeam

The REST APIFreeFree$499 + $149/moPro + API add-on

Monthly-billed. A keyword is not always the same unit on both sides.

[03] WHERE BRAND24 IS STRONGER/ HONESTLY

Brand24 is an established PR and reputation suite, and there are things it does that we do not.

Reporting a small tool cannot fake

Presence Score, Reputation Score, Influence Score, share of voice, AVE, reach estimation, and demographics broken down by age, gender, occupation, income and education. This is PR-agency reporting infrastructure, and we do not have it.

Sources we do not reach

Spotify, Telegram, TripAdvisor, the App Store and review sites sit alongside the usual networks, against a corpus Brand24 puts at 25 million+ sources. If you need review-site or podcast-platform coverage, that is a real gap on our side.

Crisis detection that runs itself

An AI anomaly detector for sudden spikes in reach or mentions, plus storm alerts. For a brand where a bad day is a real risk, being told without anyone watching a dashboard is worth paying for.

[04] WHERE FISHOUT WINS/ WITH PROOF

Fifty keywords for $19, not twenty-five for $699

Brand24 meters keywords hard: 3 on the $249 plan, 7 at $349, 12 at $499, 25 at $699. FishOut Business is $99 for 500 keywords, and our $19 plan carries 50 — twice the count Brand24 charges $699 for.

To get 25 keywords

FishOut

Plus, $19/mo

Them

Business, $699/mo

What the post is, not just its mood

Brand24 classifies sentiment as positive, negative or neutral. FishOut also labels what the post is — Asking for recommendations, Comparison, Has a problem, Complaint — and makes a Reply call, which is the difference between reporting on a brand and finding a customer.

Why this is relevant

Matches your briefAsking for helpNot answered yetFresh

Reply nowAsking for recommendationsHas a problem

It drafts the reply

Brand24 analyses and reports. Its Brand Assistant answers questions about your data; it does not write your response. FishOut drafts a reply for every mention worth answering, and never posts it for you.

Draft replyYour voice

Six people and one shared inbox is the exact shape where filters stop helping, because the problem is not sorting, it's deciding.

I work on AcmeMail — it sorts the inbox by what needs you, so you read the fifteen that matter.

Copy and open threadFishOut never posts — you send it yourself

A free plan, and real-time on the cheap tier

Brand24 has a 14-day trial and no free plan, and its $249 tier updates every twelve hours — real-time starts at $499. FishOut is free forever for 10 keywords, checks hourly on every plan, and checks Fast keywords every 15 minutes from $19.

[05] WHO SHOULD PICK WHICH/ SHORTCUTS

If you…

Who we would send to Brand24, and who to us.

You report share of voice and sentiment to a board or clientBrand24Its reporting is built for an audience outside the team, and it covers sources we do not.

You want an MCP server either wayEitherBrand24 ships one on every plan, as we do. That row should not decide it.

You want conversations to reply to, on a small budgetFishOut50 keywords for $19/mo against 3 for $249, with reply drafts and no sales call.

[06] WITHOUT A SALES CALL/ SELF-SERVE

Without the sales call. Brand24: no — enterprise is contact-sales. FishOut: from $19/mo, or free, cancel any time.

13 alert destinations

Brand24: not on the pages we cite. FishOut: Slack, Teams, Discord, Telegram, email, Zapier, webhooks and six more.

Alert to13 destinations

and six more

A draft, not just a reading

Every post gets a relevance, labels and a Reply call; from Plus, a draft in your Voice.

Draft replyYour voice

Six people and one shared inbox is the exact shape where filters stop helping. I work on AcmeMail, so take this with that in mind.

Says who you are

Copy and open threadFishOut never posts

[07] SEE IT ON YOUR KEYWORDS/ FREE PLAN

What you get instead of Brand24

Your brand and your competitors, sorted by what needs a person — the job you would buy Brand24 for, at a price on the page.

Views

Reply now4

Leads9

Switchers7

Complaints3

Press5

Filtered318

Saved views

Competitor pricing

Q4 launch

Switchers· Best first7

LinkedInPriya Raman1h

Notchmail renewal came in 40% higher

Reply nowComparisonAsking for recommendations

MediumOps Notes2d

What I learned running support on a shared inbox for a year

WatchComparisonComplaint

YouTubeThe Support Stack2d

Review: Notchmail after the price change

Reply, carefullyComparisonQuestion

LinkedInPriya Raman1h

Notchmail renewal came in 40% higher

Our Notchmail renewal came in 40% higher. Before we sign, what are other ops teams using for a shared inbox? Ten people, mostly vendor email.

Relevance

Names a competitorAsking for optionsDecision this month

Labels · Reply call

Reply nowComparisonAsking for recommendations

Answer what she asked; offer the comparison, not a pitch

Draft reply

For ten people on vendor email, compare how each handles assignment and collision. I work on AcmeMail, so discount accordingly — happy to share the checklist we give teams moving off Notchmail.

Says who you are
No claims you cannot back up
Answers the question first

Copy and open threadFishOut never posts

Start free See every plan

Questions

More on Brand24

Brand24 pricing, explained →Brand24 alternatives, ranked →Brand24 vs Awario →Brand24 vs Sprout Social →Brand24 vs Mention →

Sources

Brand24 pricing — checked 20 October 2026. Individual $249/mo (3 keywords, 2K mentions, updates every 12h), Team $349 (7 keywords, 10K), Pro $499 (12 keywords, 40K, realtime), Business $699 (25 keywords, 100K), Enterprise from $1,499 annually. 14-day trial, no free plan. Unlimited users above Individual. Sentiment is positive/negative/neutral. MCP server at mcp.brand24.com on all plans, per brand24.com/pricing.md and the Brand24 MCP help-centre article (help.brand24.com/en/articles/13011375-brand24-mcp). API is +$149/mo on Pro and Business and included on Enterprise.
FishOut pricing — checked 19 October 2026. lib/pricing-data.ts — the same data the pricing page renders.

Product names and logos belong to their owners and are used only to identify the products compared. No endorsement is implied.

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