FishOutFishOut
vsBrandMentions

Comparison

FishOut vs BrandMentions

BrandMentions tracks a brand across the web and social, with influencer reports, white-label exports from Expert and realtime updates at the top. Its entry plan is 5 keywords, one user and daily updates for $99 a month billed quarterly. FishOut’s free plan already has twice the keywords, hourly checks and the API.

BrandMentions facts checked on 20 October 2026, from their own published material. Sources are listed at the foot of this page.

 FishOutBrandMentions
Keywords at entry
10, free
5 at $99/mo
Billing at entry
Monthly
Quarterly
API
Every plan, incl. Free
Enterprise only
[01] AT A GLANCE/ SIDE BY SIDE

FishOut and BrandMentions, feature by feature

Ties are marked as ties, and BrandMentions's wins as wins.
FishOut compared with BrandMentions, feature by feature
 FishOutBrandMentions
Coverage
SourcesBehind: 10Advantage: 7+ social networks, web, news, forums, reviews
Update frequency at entryAdvantage: HourlyBehind: Daily; hourly on Pro; realtime on Expert
Data retentionEven: Kept while you subscribeEven: 3 / 6 / 12 months by plan
AI
SentimentEven: YesEven: Basic on Starter; multilingual from Pro
Relevance triage and reply draftsAdvantage: Triage on Free; drafts from PlusBehind: Not offered
Alerts
Alert destinationsAdvantage: 13, every planBehind: Email, Slack, RSS, webhook
Price per alert destination at entryEntry price divided by the destinations it includesAdvantage: $0 on Free; $1.46 on PlusBehind: $24.75 ($99 ÷ 4)
Developer
MCP server — which planAdvantage: Every plan, including FreeBehind: Not offered
REST API — which planAdvantage: Every plan, including FreeBehind: Enterprise only (from $1,299/mo)
Team
White-label reportsBehind: Not offeredAdvantage: Expert and Enterprise
Seats at entryAdvantage: Unlimited on every planBehind: 1 on Starter; 10 on Expert
Price
Keywords at entryAdvantage: 10 free; 50 at $19/moBehind: 5 at $99/mo
Billing at entryAdvantage: Monthly, or annual at a discountBehind: Quarterly on Starter
Free plan or trialAdvantage: Free forever, 10 keywords, 500 relevant/moBehind: 7-day trial
Sales call neededEven: No — self-serve, cancel any timeEven: No below Enterprise; Enterprise is a demo
[02] WHAT IT COSTS/ SAME NEED

What each need costs on FishOut and on BrandMentions

The plan you would need on each side for the thing you came for.
To getFishOutBrandMentions
5 keywordsFreeFree$99/moStarter, billed quarterly
50 keywords$19/moPlus$499/moExpert
10 usersFreeFree$499/moExpert
The APIFreeFreeFrom $1,299/moEnterprise

Monthly-billed. A keyword is not always the same unit on both sides.

[03] WHERE BRANDMENTIONS IS STRONGER/ HONESTLY
BrandMentions is web and social mention tracking with reports and influencers, and there are things it does that we do not.

The open web and review sites

BrandMentions reads sites, blogs, news and forums across the web, and review sources like Tripadvisor, Yelp and the App Store. FishOut covers Google News but not the open web or reviews.

Reports and influencers

Shareable and scheduled reports on every plan, an influencers report, and white-label reports from Expert. If the output is a document for a client, BrandMentions makes it.

Realtime on Expert, and no overage

Expert updates in realtime, and BrandMentions charges no overage — it contacts you about upgrading instead. Both are good policies.
[04] WHERE FISHOUT WINS/ WITH PROOF

Ten keywords free against five for $99

BrandMentions Starter is 5 keywords, billed quarterly at $99 a month. FishOut Free is 10 keywords, and Plus is 50 keywords at $19/mo, billed monthly.
To get 5 keywords

FishOut

Free

Them

Starter, billed quarterly, $99/mo

The API on every plan

BrandMentions keeps its API for Enterprise, from $1,299 a month. FishOut’s REST API and MCP server are on Free.

Hourly from the start

Starter updates daily; hourly starts at $299. FishOut checks every hour on every plan, and every 15 minutes for keywords you mark Fast.

A reason and a reply

BrandMentions tracks and reports. FishOut also tells you which posts deserve an answer and why, and drafts it in your voice.
Why this is relevant
96
Matches your briefAsking for helpNot answered yetFresh
Reply nowAsking for recommendationsHas a problem
[05] WHO SHOULD PICK WHICH/ SHORTCUTS

If you…

Who we would send to BrandMentions, and who to us.
You track a brand across the open web and review sitesBrandMentionsWeb, forums and reviews are on every plan; we do not read them.
You hand reports to clients under your own nameBrandMentionsWhite-label reports from Expert.
You hit the five-keyword cap, or you need the API nowFishOut10 keywords free, 50 at $19/mo, and the API on every plan.
[06] WITHOUT A SALES CALL/ SELF-SERVE

Without the sales call. BrandMentions: no below enterprise; enterprise is a demo. FishOut: from $19/mo, or free, cancel any time.

MCP and the REST API, from Free

BrandMentions: not offered for MCP; enterprise only (from $1,299/mo) for the API.

fo_live_••••••••4b21Free plan
RESTapp.fishout.ai/api/v1MCPmcp.fishout.ai/mcpHooksmention.created

No seat count

BrandMentions: 1 on starter; 10 on expert. FishOut: unlimited, on every plan.

MembersNo seat limit
OwnerAdminSupportSalesMarketingContractor+ invite

13 alert destinations

BrandMentions: email, slack, rss, webhook. FishOut: Slack, Teams, Discord, Telegram, email, Zapier, webhooks and six more.

Alert to13 destinations
and six more

A draft, not just a reading

Every post gets a relevance, labels and a Reply call; from Plus, a draft in your Voice.

Draft replyYour voice

Six people and one shared inbox is the exact shape where filters stop helping. I work on AcmeMail, so take this with that in mind.

Says who you are

Copy and open threadFishOut never posts
[07] SEE IT ON YOUR KEYWORDS/ FREE PLAN

What you get instead of BrandMentions

What a team gets on the first evening, without a demo: switchers, complaints and press in one inbox, each with its reason. BrandMentions measures the conversation; this tells you which part to answer.
Switchers· Best first7
84
LinkedInTomás Ferreira3h

We moved 40 agents off Notchmail last quarter

Reply, carefullyComparisonPraise
92
LinkedInAnika Osei6h

Looking for a support inbox that our sales team can see too

Reply nowAsking for recommendationsHas a problem
81
r/sysadminquiet_pager1d

AcmeMail search keeps timing out on old threads

Reply nowHas a problemComplaint
LinkedInTomás Ferreira3h

We moved 40 agents off Notchmail last quarter

We moved 40 support agents off Notchmail last quarter. Happy to share what went well and what did not — ask away.

Relevance

84
Switching storyCompetitor namedInfluential author

Labels · Reply call

Reply, carefullyComparisonPraise

Ask a real question; do not claim the win

Draft reply

Would love to hear how you handled the archive migration — that is where most teams stall. (I work on AcmeMail, for context.)

  • Says who you are
  • Asks rather than sells
Copy and open threadFishOut never posts

Questions

Sources

  • FishOut pricing — checked 19 October 2026. lib/pricing-data.ts — the same data the pricing page renders.
  • BrandMentions pricing — checked 20 October 2026. Defaults to monthly. Starter $99/mo billed quarterly ($79 annually), Pro $299 ($249), Expert $499 ($399), Enterprise from $1,299 (from $1,099 annually, "Book a Demo"). Keywords 5 / 20 / 50 / custom; mentions 5,000 / 30,000 / 75,000; projects 3 / 10 / 50; users 1 / 2 / 10; data retention 3 / 6 / 12 months; updates daily / hourly / realtime; Excel export 1,000 / 10,000 / 100,000 rows; 7+ social networks on Starter, 10+ above. Boolean search and white-label reports from Expert; API on Enterprise only. 7-day free trial; no free plan; no overage charges.
  • BrandMentions help centre: real-time notifications — checked 20 October 2026. Alert channels: email, Slack, RSS feed and webhook; real-time frequency "available on specific BrandMentions plans" (not named). No MCP server found on the site or in the help centre.

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