Brand24

Pricing · read 20 October 2026

Brand24 pricing explained (2026)

Brand24 publishes its full matrix, which is more than most in this category do. The arithmetic that surprises people is not the headline price — it is that the entry plan carries three keywords and one user, and that source coverage is itself a tier feature.

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[01] THE TIERS/ BRAND24

Brand24 pricing as published on 20 October 2026

Every figure here was read from Brand24 pricing on 20 October 2026. That date is the point of this page rather than a footnote: when we re-checked all ten tools in this category, three had repriced during the year and every third-party figure we cross-checked was out of date. Confirm anything you are about to sign for.

Individual

$249/mo$199/mo billed annually
  • 3 keywords
  • 2,000 mentions/mo
  • 1 user
  • Updates every 12 hours

Team

$349/mo$299/mo billed annually
  • 7 keywords
  • 10,000 mentions/mo
  • Unlimited users
  • Hourly updates

Pro

$499/mo$399/mo billed annually
  • 12 keywords
  • 40,000 mentions/mo
  • Unlimited users
  • Real-time updates

Business

$699/mo$599/mo billed annually
  • 25 keywords
  • 100,000 mentions/mo
  • Unlimited users
  • Real-time updates

Enterprise

From $1,499/mo
  • Custom keywords and mentions
  • Unlimited users
  • API included
[02] WHAT IT METERS/ THE REAL LIMITS

Keywords are the tight meter

Three on the $249 plan, seven at $349, twelve at $499, twenty-five at $699. A brand, a product and one competitor exhausts the entry plan. This is the line that decides which tier you are on far more often than the mention count.

Sources are gated, which most tables do not show

Individual reaches Facebook, Instagram, X, news, blogs, Reddit and other socials. LinkedIn, Medium, Quora, YouTube and TikTok start on Team; reviews, Twitch and newsletters on Pro; podcasts on Business. If you need LinkedIn, the entry plan is not an option regardless of keyword count.

Update frequency is a tier feature

The $249 plan refreshes every twelve hours. Hourly starts at $349 and real-time at $499. For a reputation tool that is a meaningful gap — a twelve-hour cycle is not a crisis-detection cycle.

No overage billing

Brand24 states it never charges more than the plan price. If you collect more mentions than the plan permits it contacts you rather than billing through — which is the opposite of Octolens and worth knowing.
[03] WHAT IS GATED/ BY TIER

Features that are not on every plan

A tier table shows prices; it rarely shows which features the prices are actually buying. These are the gates that decide the plan for most people — Fourteen days, no credit card, plus a 30-day money-back guarantee that excludes negotiated plans. There is no free tier. Annual billing is not self-serve: you start the trial and then contact them.
LinkedIn, Medium, Quora, YouTube, TikTokTeam and above
Reviews, Twitch, newslettersPro and above
PodcastsBusiness and above
REST API+$149/mo on Pro and Business; included on Enterprise
MCP serverAll plans — included
White-label and PDF/Excel/PowerPoint reportsPro and above
Boolean searchAll plans — included
[04] WHAT CHANGED/ AND AGAINST US

Recent changes

No evidence either way. Brand24’s archived pages render as JavaScript shells with no prices in them, so we could not compare against an earlier snapshot — treat the figures above as verified for October 2026 and unverified as a trend.

Brand24 against FishOut

FishOut is $19/mo for 50 keywords against Brand24 Individual at $249 for three, and $99 for 500 against Business at $699 for 25. What that comparison leaves out is that Brand24 is a measurement product: share of voice, reach, demographics and anomaly detection are real primitives a small tool cannot fake, and we do not have them. If a report is the deliverable, the price gap is buying something.
The full comparison, row by row →
[05] COST TO GET IT/ SAME NEED

What you would pay Brand24 for each need, and what FishOut charges

The tiers above answer “what does each plan cost”. This answers the question most readers actually arrive with: which plan would I need for the thing I want?
To getFishOutBrand24
25 keywords$19/moPlus$699/moBusiness
7 keywords and a teamFreeFree$349/moTeam
The REST APIFreeFree$499 + $149/moPro + API add-on

Monthly-billed prices. Keywords are not always identical units — a keyword rule or filter can hold several terms.

[06] SEE IT ON YOUR KEYWORDS/ FREE PLAN

What you get instead of Brand24

Your brand and your competitors, sorted by what needs a person — the job you would buy Brand24 for, at a price on the page.
Switchers· Best first7
93
LinkedInPriya Raman1h

Notchmail renewal came in 40% higher

Reply nowComparisonAsking for recommendations
79
MediumOps Notes2d

What I learned running support on a shared inbox for a year

WatchComparisonComplaint
84
YouTubeThe Support Stack2d

Review: Notchmail after the price change

Reply, carefullyComparisonQuestion
LinkedInPriya Raman1h

Notchmail renewal came in 40% higher

Our Notchmail renewal came in 40% higher. Before we sign, what are other ops teams using for a shared inbox? Ten people, mostly vendor email.

Relevance

93
Names a competitorAsking for optionsDecision this month

Labels · Reply call

Reply nowComparisonAsking for recommendations

Answer what she asked; offer the comparison, not a pitch

Draft reply

For ten people on vendor email, compare how each handles assignment and collision. I work on AcmeMail, so discount accordingly — happy to share the checklist we give teams moving off Notchmail.

  • Says who you are
  • No claims you cannot back up
  • Answers the question first
Copy and open threadFishOut never posts
Start freeSee every plan

Questions

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