Three keywords at $249 a month
The entry plan’s keyword allowance is the single most common complaint. A brand, a product and one competitor uses all three, and the next tier up is another step in price.
Brand24
Alternatives · 5 compared
Brand24 alternatives, compared
Brand24 is a mature PR and reputation platform with measurement a small tool cannot fake — share of voice, reach, demographics, anomaly detection. It is also $249 a month for three keywords, and that arithmetic is why most people end up on this page.
[01] WHY PEOPLE LOOK/ BRAND24
You are buying reporting you do not use
Share of voice, demographics and reach are worth real money to a PR team reporting to a board. To a five-person company they are a dashboard nobody opens, and they are most of what the price is for.
The measurement is the product, not the queue
Brand24 is excellent at telling you what happened. It is less concerned with making sure a specific person answers a specific thread this afternoon.
[02] THE ALTERNATIVES/ RANKED BY FIT
5 tools worth looking at instead
Ordered by fit for someone leaving Brand24, not by who pays us — nobody does. Every price and platform count comes from the vendor's own materials and carries a date on the comparison pages. Pricing in this category moves, so check anything you are about to sign for.
01
FishOut
That's usFree, then $19/mo10 platformsA twentieth of the price for the operational half. 200 keywords at $49 against three at $249, AI triage with the reasons shown on every post, agents you write that assign to a person, and unlimited projects and seats. Mentions are capped at 15,000 relevant a month, though filtered noise never counts. You give up the measurement layer — we do not do share of voice, demographics or reach analytics, and we are not going to pretend a five-person team gets those for $49.
See how FishOut is priced →02
Awario
$49/mo, $29 annually10 platformsThe closest like-for-like at a fraction of the price: $49/mo, or $29 billed annually, with its own crawler, unlimited keywords inside each of three topics and 30,000 mentions. It is the value option among the established suites and the most direct answer to "Brand24 but cheaper" — with less reporting polish.
FishOut vs Awario →03
Sprout Social
$99 per seat/mo, listening from $24910 platformsIf the job includes publishing, scheduling and replying as well as listening, Sprout is a whole social operation rather than a monitoring tool. From $99 per seat per month, though listening is an add-on above the $249 Standard tier rather than part of the entry price — so the maths turns on team size and on which module you actually need.
FishOut vs Sprout Social →04
Mention
Contact sales8 platformsThe other enterprise-shaped option, now part of Agorapulse. Two years of history and real emotion and multilingual depth — but it stopped selling self-serve plans in July 2025 and now publishes no price at all, so it is a demo call rather than a step sideways.
FishOut vs Mention →05
Google Alerts
FreeGoogle’s indexFree, and genuinely strong at the half of Brand24 most people actually check: news, blogs and web pages across Google’s index in 240 regions and 47 languages. It only sees what Google has indexed, which makes forum and social coverage incidental rather than guaranteed, and it does not score anything — but for press monitoring alone it is a serious option at no cost.
FishOut vs Google Alerts →[03] SIDE BY SIDE/ THE SHORTLIST
The shortlist on the rows that decide it
From each vendor's own pages; unpublished figures say so.
| FishOut | Awario | Sprout Social | Mention | Google Alerts | |
|---|---|---|---|---|---|
| Starts at | Free, then $19/mo | $49/mo, $29 annually | $99 per seat/mo, listening from $249 | Contact sales | Free |
| Platforms | 10 platforms | 10 platforms | 10 platforms | 8 platforms | Google’s index |
| MCP server | Every plan, including Free | Not offered | ChatGPT and TikTok data only | Not offered | Not offered |
| Alert destinations | 13, every plan | Not on the pages we cite | Not on the pages we cite | Not on the pages we cite; no webhooks documented | Email or an RSS feed |
| Sales call needed | No | No | No for listed tiers — 30-day trial | Yes — one Company plan, demo first | No — free |
[04] HOW TO CHOOSE/ SHORTCUTS
You need the reporting for a board or a client
Stay with Brand24
Share of voice, reach, demographics and anomaly detection are not things a $49 tool has. If the report is the deliverable, this is the wrong list to be reading.
You want the mentions, not the analytics
FishOut or Awario
$49 with AI triage, agents and a queue with owners, or $49 ($29 annually) with a big crawler and unlimited keywords in each of three topics. Both a fraction of $249.
Three keywords is the problem
FishOut or Awario
200 keywords at $49, or unlimited keywords inside each of three topics at $49 — $29 billed annually. The keyword allowance is the specific thing that pushes people off the Brand24 entry plan.
You only really watch the press
Google Alerts
Free, wide, and covers exactly the sources most people are checking Brand24 for. Set it up alongside anything else and see what you still miss.
[05] SEE IT ON YOUR KEYWORDS/ FREE PLAN
What you get instead of Brand24
Your brand and your competitors, sorted by what needs a person — the job you would buy Brand24 for, at a price on the page.
Views
Reply now4
Leads9
Switchers7
Complaints3
Press5
Filtered318
Saved views
Competitor pricing
Q4 launch
Switchers· Best first7
93
LinkedInPriya Raman1hNotchmail renewal came in 40% higher
Reply nowComparisonAsking for recommendations
79
MediumOps Notes2d
What I learned running support on a shared inbox for a year
WatchComparisonComplaint
84
YouTubeThe Support Stack2dReview: Notchmail after the price change
Reply, carefullyComparisonQuestion
LinkedInPriya Raman1hNotchmail renewal came in 40% higher
Our Notchmail renewal came in 40% higher. Before we sign, what are other ops teams using for a shared inbox? Ten people, mostly vendor email.
Relevance
93
Names a competitorAsking for optionsDecision this month
Labels · Reply call
Reply nowComparisonAsking for recommendations
Answer what she asked; offer the comparison, not a pitch
Draft reply
For ten people on vendor email, compare how each handles assignment and collision. I work on AcmeMail, so discount accordingly — happy to share the checklist we give teams moving off Notchmail.
- Says who you are
- No claims you cannot back up
- Answers the question first
Copy and open threadFishOut never posts
Questions
Before you compare prices
Several tools in this category publish an annual rate as the headline and meter something other than keywords. We read every pricing page ourselves and wrote down what each plan actually limits.
Brand24 pricing, explained →Alternatives to other tools
Product names and logos belong to their owners and are used only to identify the products compared. No endorsement is implied.