No published price
Its pricing page describes standard-to-enterprise plans through a demo.
Brandwatch
Alternatives · 5 compared
Brandwatch alternatives, from free to enterprise
For a team that only needed the “who is talking about us” slice of Brandwatch: FishOut. For an enterprise suite with unlimited users: Talkwalker. For published-price suites with reporting: Brand24 or Mentionlytics. Brandwatch’s archive back to 2008 has no cheap substitute, and we say so below.
[01] WHY PEOPLE LOOK/ BRANDWATCH
Research depth they do not use
An archive back to 2008, classifiers and influencer suites are built for research teams. Many buyers use a fraction.
API and seat terms are not published
Six APIs exist; which plan includes them, and how many users a plan carries, is a sales conversation.
[02] THE ALTERNATIVES/ RANKED BY FIT
5 tools worth looking at instead
Ordered by fit for someone leaving Brandwatch, not by who pays us — nobody does. Every price and platform count comes from the vendor's own materials and carries a date on the comparison pages. Pricing in this category moves, so check anything you are about to sign for.
01
FishOut
That's usFree, then $19/mo10 platformsThe live-conversation slice: relevance, labels, a Reply call and drafts on ten platforms, MCP and API on every plan, published prices from Free. No archive.
See how FishOut is priced →02
Talkwalker
Quote only30+ social, 150M sourcesThe other enterprise suite: 30+ social platforms, 187 languages, unlimited users on every plan. Quote only.
FishOut vs Talkwalker →03
Brand24
$249/mo15+ platformsA mid-market suite with published tiers from $249, MCP on every plan and reporting.
FishOut vs Brand24 →04
Mentionlytics
$59/mo, $49 annually9 socials plus web and reviewsSix published tiers from $59 with an 18-month archive on every plan — the longest history among the cheaper picks.
FishOut vs Mentionlytics →05
Common Room
$2,500/mo, billed annuallyCommunity, social, web, CRM signalsIf what you wanted from Brandwatch was buyer signals for sales: enrichment and CRM sync from $2,500 a month.
FishOut vs Common Room →[03] SIDE BY SIDE/ THE SHORTLIST
The shortlist on the rows that decide it
From each vendor's own pages; unpublished figures say so.
| FishOut | Talkwalker | Brand24 | Mentionlytics | Common Room | |
|---|---|---|---|---|---|
| Starts at | Free, then $19/mo | Quote only | $249/mo | $59/mo, $49 annually | $2,500/mo, billed annually |
| Platforms | 10 platforms | 30+ social, 150M sources | 15+ platforms | 9 socials plus web and reviews | Community, social, web, CRM signals |
| MCP server | Every plan, including Free | Not documented | Every plan (from $249/mo) | Pro and up ($499/mo); not on trials | Every plan (from $2,500/mo) |
| Alert destinations | 13, every plan | Alerts; channels not published | Not on the pages we cite | Email, Slack, push, desktop | Slack and email |
| Sales call needed | No | Yes — every plan is a quote | No — Enterprise is contact-sales | No below Business; demo offered above | Yes — every tier is “Request demo” |
[04] HOW TO CHOOSE/ SHORTCUTS
You need this week’s conversations, not a decade
FishOut
Published prices, AI triage, drafts.
You need an enterprise suite with unlimited users
Talkwalker
Stated on its pricing page.
You need history at a mid-market price
Mentionlytics
Eighteen months on every plan.
[05] SEE IT ON YOUR KEYWORDS/ FREE PLAN
What you get instead of Brandwatch
Your brand and your competitors, sorted by what needs a person — the job you would buy Brandwatch for, at a price on the page.
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Notchmail is down again
Notchmail is down again, second time this week. Our whole support queue is stuck. Seriously considering a switch.
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Sorry you are dealing with that. If you do look around, I work at AcmeMail and can set up a trial workspace today — no pressure either way.
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