The self-serve plans are gone
Anyone who was on a mid-tier plan no longer has one to be on. The replacement is a single Company plan with no published price and a demo call, which is a different category of decision from a monthly subscription.
Mention
Alternatives · 5 compared
Mention alternatives, compared
Mention withdrew its self-serve tiers in July 2025 and now publishes no price at all: one Company plan, a Get a demo button, and a trial that is really an Agorapulse trial. Most people on this page are not shopping — they are being repriced, and the question is what the money was actually buying.
[01] WHY PEOPLE LOOK/ MENTION
Publishing and replying were removed
Mention took those out for all users on 30 January 2026. If you were using it as a light social suite rather than a monitoring tool, the thing you were using is not there any more.
You were not using two years of history
The historical depth and multilingual emotion analysis are genuinely strong and genuinely expensive. Most teams check the last fortnight and pay for the other twenty-three months.
[02] THE ALTERNATIVES/ RANKED BY FIT
5 tools worth looking at instead
Ordered by fit for someone leaving Mention, not by who pays us — nobody does. Every price and platform count comes from the vendor's own materials and carries a date on the comparison pages. Pricing in this category moves, so check anything you are about to sign for.
01
FishOut
That's usFree, then $19/mo10 platformsA twelfth of the price, monthly, for the part most teams used: ten platforms, AI relevance with the reasons shown and labels on every post, agents that route to a person, unlimited projects and seats. What you give up is the history — we hold a year on Free and five on paid, not two years by default — and the multilingual emotion depth.
See how FishOut is priced →02
Awario
$49/mo, $29 annually10 platformsThe value replacement among established suites: $49/mo, or $29 billed annually, with its own crawler, unlimited keywords inside each of three topics and 30,000 mentions. Closest to what a mid-tier Mention plan felt like, at a published price rather than a demo call.
FishOut vs Awario →03
Brand24
$249/mo15+ platformsIf the reporting was the reason — share of voice, reach, demographics, anomaly detection — Brand24 is the like-for-like at $249/mo. Still expensive, still three keywords on the entry plan, but it is the same kind of product rather than a cheaper different one.
FishOut vs Brand24 →04
Sprout Social
$99 per seat/mo, listening from $24910 platformsIf what you actually lost was the publishing and replying, this is where that job lives now. A whole social operation — publish, schedule, reply, moderate reviews, report — from $99 per seat per month, with listening as a paid add-on above the $249 Standard tier.
FishOut vs Sprout Social →05
Mentionkit
$49/mo10 platformsThe small end of the market, and a clean landing if your watch list is short: $49 flat, ten platforms, AI scoring, drafts and an MCP server. One workspace and ten keywords, so check that against what you had.
FishOut vs Mentionkit →[03] SIDE BY SIDE/ THE SHORTLIST
The shortlist on the rows that decide it
From each vendor's own pages; unpublished figures say so.
| FishOut | Awario | Brand24 | Sprout Social | Mentionkit | |
|---|---|---|---|---|---|
| Starts at | Free, then $19/mo | $49/mo, $29 annually | $249/mo | $99 per seat/mo, listening from $249 | $49/mo |
| Platforms | 10 platforms | 10 platforms | 15+ platforms | 10 platforms | 10 platforms |
| MCP server | Every plan, including Free | Not offered | Every plan (from $249/mo) | ChatGPT and TikTok data only | Every plan — its one $49 plan |
| Alert destinations | 13, every plan | Not on the pages we cite | Not on the pages we cite | Not on the pages we cite | Slack, email, webhooks |
| Sales call needed | No | No | No — Enterprise is contact-sales | No for listed tiers — 30-day trial | No — 14-day trial |
[04] HOW TO CHOOSE/ SHORTCUTS
You were on a self-serve plan and just want it back
Awario or FishOut
Both around $49 a month, billed monthly, no annual contract. Between them they cover the two halves — Awario finds more, we rank what is found.
You needed the publishing that was removed
Sprout Social
It is a social management suite rather than a monitoring tool. We do not post anything, anywhere, by design, so we are the wrong answer to this one.
The reporting was the deliverable
Brand24
The nearest thing to Mention’s measurement depth at less than half the new price.
You want to spend nothing while you decide
FishOut or Google Alerts
Our free plan covers 10 keywords with the API and MCP server and does not expire; Google Alerts covers news and web for nothing. Either buys you a quarter to think.
[05] SEE IT ON YOUR KEYWORDS/ FREE PLAN
What you get instead of Mention
What a team gets on the first evening, without a demo: switchers, complaints and press in one inbox, each with its reason. Mention measures the conversation; this tells you which part to answer.
Views
Reply now4
Leads9
Switchers7
Complaints3
Press5
Filtered318
Saved views
Competitor pricing
Q4 launch
Switchers· Best first7
88
Google NewsThe Inbox Report4h
Notchmail raises prices for teams of ten or more
WatchCompetitor news
90
X@helpdeskhannah20m
Notchmail is down again
Reply, carefullyComplaintComparison
88
Hacker Newsgrumpy_sre8h
AcmeMail’s outage post-mortem
Reply nowComplaint
Google NewsThe Inbox Report4h
Notchmail raises prices for teams of ten or more
Notchmail will move teams of ten or more to its Business tier at renewal, the company confirmed, citing new compliance features.
Relevance
88
Competitor newsAffects your buyersFresh
Labels · Reply call
WatchCompetitor news
Nothing to reply to; brief the team
Draft reply
No reply suggested — this is press. Flagged for the Daily brief and the #competitors channel so sales hears it before renewal calls.
- No public reply needed
Copy and open threadFishOut never posts
Questions
Before you compare prices
Several tools in this category publish an annual rate as the headline and meter something other than keywords. We read every pricing page ourselves and wrote down what each plan actually limits.
Mention pricing, explained →Alternatives to other tools
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