Platform
Monitor YouTube
A YouTube review reaches more buyers than most of your marketing, and the comments underneath it are where the objections you have never answered live.
And the conversation around it
Who is on YouTube
Worth knowing
Real YouTube mentions, as FishOut reads them
I replaced my entire email setup for 30 days. The triage is the real feature and everything else is table stakes. The onboarding is rough.
PraiseKeyword shapes that work on YouTube
Your product name
A review or comparison names the product in its title or description. Finding it the day it goes up means you can answer in the comments while the creator is still reading them.
“review” and “vs” plus your category
Comparison videos rank for years and reach buyers who will never read a blog post. Finding one on the day it goes up is worth more than finding it in a quarterly report.
Competitor names
A competitor's review video gathers people saying what they dislike about it, in the comments underneath. FishOut finds the video; that audience is the most qualified you will find anywhere.
7 of 11 tools monitor YouTube
Questions
What to watch YouTube for
The keyword shapes, relevance floors and routing differ by what you are looking for, so each of these is its own setup rather than a filter on this page.