What buyer intent means
Finding people who are describing the problem you solve, asking for a recommendation, or comparing named products — usually without mentioning your brand at all.
YouTube · Buyer intent
Monitor YouTube for buyer intent
The comments under review and comparison videos, where people ask what to use and answer each other for years afterwards.
[01] THE JOB/ BUYER INTENT
What it looks like on YouTube
The buyer intent on YouTube is almost entirely in the comments rather than the videos. A comparison or review video attracts people who are actively deciding, and they say so underneath — asking what the reviewer would pick, saying what they use, or asking whether the tool handles their specific case. The unusual property is longevity: a comment thread under a video that ranks keeps producing intent for years, long after any forum thread would be dead. That makes YouTube the one platform where a late reply is still worth writing.
What YouTube will not give you
FishOut matches a keyword in the video’s title and description, not in its comments or what is said in the video. KWatch documents the same limit: a keyword mentioned in the video but absent from the title or description will not trigger an alert. Open the video from the mention to read the objections underneath it.
What FishOut collects from YouTube
Videos, by title and description, newest first, with the channel attached. Comments are not searched.
[02] WHAT TO TRACK/ KEYWORDS
Keyword shapes for buyer intent on YouTube
A keyword tuned for this job on another platform is usually silent here, because the same person writes differently in each place. The example beneath is read the way FishOut reads one: a relevance bar and the label it would carry.
keywords · youtube
your category plus review language
"vs", "review", "worth it", "alternatives" — the words in the video titles that attract people who are deciding.
competitor names
A comparison video naming a rival is a gathering point for people mid-decision, and the comments are where they declare themselves.
the specific-case question
"does it work with", "what about for teams of". These are people who have almost decided and need one thing confirmed.
YouTube — comparison video comments82Does any of these handle a shared inbox for a two-person team? Everything in this video looks built for 50 seats.
Comparison[03] HOW TO SET IT UP/ VIEWS & ROUTING
The configuration that works here
A relevance floor of 70 — lower than the fast platforms, because a YouTube comment is not urgent and the value is in answering rather than in answering first. Worth routing to whoever writes well rather than to whoever is on call, and worth revisiting old videos: a comment on a two-year-old review still reaches people who arrive next month.
And what to do with what arrives
A reply, from a human, in the thread, while it is still live. Work it from the Leads and Reply now views, draft in your Voice, assign to a person — FishOut never posts.
[04] THE COMMON MISTAKE/ AVOID THIS
Watching the videos and ignoring the comments
The video is the container; the intent is underneath it. Teams set up a keyword expecting to be told when someone reviews them, get a handful of titles a quarter, and conclude the platform is not worth it — while the comment threads under existing videos keep producing people asking what to use, for years.
Questions
Other jobs on YouTube
Buyer intent on other platforms
Reddit
LinkedIn
Bluesky24 of a possible 40. A job and a platform only make a page when the intersection has something true of it alone.