What competitor mentions means
Watching what is said about the tools you sell against — launches, price changes, outages, and the people leaving them.
YouTube · Competitor mentions
Monitor YouTube for competitor mentions
Review and comparison videos naming your competitors, and the comment threads underneath that keep producing for years.
[01] THE JOB/ COMPETITOR MENTIONS
What it looks like on YouTube
A comparison video naming your competitors is a durable asset working for or against you, and unlike a forum thread it keeps drawing viewers indefinitely. The video itself matters less than what happens beneath it: viewers arrive mid-decision, name what they use, ask which option suits their case, and correct each other. If your product is absent from a video that ranks in your category, the comments are the only place you can be present at all.
What YouTube will not give you
FishOut matches a keyword in the video’s title and description, not in its comments or what is said in the video. KWatch documents the same limit: a keyword mentioned in the video but absent from the title or description will not trigger an alert. Open the video from the mention to read the objections underneath it.
What FishOut collects from YouTube
Videos, by title and description, newest first, with the channel attached. Comments are not searched.
[02] WHAT TO TRACK/ KEYWORDS
Keyword shapes for competitor mentions on YouTube
A keyword tuned for this job on another platform is usually silent here, because the same person writes differently in each place. The example beneath is read the way FishOut reads one: a relevance bar and the label it would carry.
keywords · youtube
competitor names
Catches review and comparison videos in titles and descriptions, plus every comment naming them.
category plus "vs" or "review"
The title vocabulary of videos that attract people who are deciding. Worth watching even when nobody is named.
your own name in comparison contexts
Being mentioned in a competitor’s comparison video, favourably or not, is worth knowing about on the day it publishes.
YouTube — comparison video comments79Was about to sign up for Notchmail after this video but the pricing page says $49 now, not $29. Anyone know what changed?
Comparison[03] HOW TO SET IT UP/ VIEWS & ROUTING
The configuration that works here
A relevance floor of 65, into a marketing queue rather than a live channel. Nothing here is urgent and everything is durable, so the right rhythm is a weekly sweep. Worth checking whether your product is absent from videos that rank in your category — that absence is itself a finding, and the comments are the only route into a video you did not make.
And what to do with what arrives
The Switchers view collects it — competitor keyword, labelled Complaint or negative sentiment. An agent you write can post it to a competitive Slack channel with a draft, and into whatever your team uses to keep track of what rivals are doing.
[04] THE COMMON MISTAKE/ AVOID THIS
Assuming a mention means the video says your name
FishOut reads titles, descriptions and comments, not speech. A reviewer who talks about you for two minutes without typing your name anywhere is invisible, and a team relying on YouTube monitoring for a video-first category will believe they have coverage they do not have. Know the limit before you build a process on it.
Questions
Run it from your assistant: Weekly share-of-voice report.
Other jobs on YouTube
Competitor mentions on other platforms
Reddit
LinkedIn24 of a possible 40. A job and a platform only make a page when the intersection has something true of it alone.