What competitor mentions means
Watching what is said about the tools you sell against — launches, price changes, outages, and the people leaving them.
LinkedIn · Competitor mentions
Monitor LinkedIn for competitor mentions
Watch competitor announcements, their customers’ posts, and the comment threads where a switch gets discussed in public.
[01] THE JOB/ COMPETITOR MENTIONS
What it looks like on LinkedIn
LinkedIn competitive intelligence is announcements and endorsements rather than complaints — nobody criticises a vendor under their own name where their network can see it. What you get instead is the competitor’s own launch and funding posts, their customers publicly saying they use them, and their staff describing what they are building. The complaint appears once removed: in a comment under a category post, from somebody who has already left, phrased diplomatically. That is still useful, and it comes attributed.
What LinkedIn will not give you
Only public posts are collected. Anything inside a private group, a connection-only post or a DM is out of scope, and always will be.
What FishOut collects from LinkedIn
Public posts, with the author’s name, read through LinkedIn’s logged-out search. Comments are not searched, and a very busy term is covered only in part.
[02] WHAT TO TRACK/ KEYWORDS
Keyword shapes for competitor mentions on LinkedIn
A keyword tuned for this job on another platform is usually silent here, because the same person writes differently in each place. The example beneath is read the way FishOut reads one: a relevance bar and the label it would carry.
keywords · linkedin
competitor company names
Catches their announcements, their customers’ endorsements and their staff posts in one keyword. High signal, low volume, attributed.
competitor plus category language
The comment threads where a category is discussed and two or three vendors get named. This is where a switch surfaces on LinkedIn.
their executives by name
Strategy is announced by people rather than companies here. A founder’s post about direction is public roadmap.
LinkedIn87After two years on Notchmail we moved the whole support function last quarter. Happy to share what we learned about migrating without dropping threads.
Discussion[03] HOW TO SET IT UP/ VIEWS & ROUTING
The configuration that works here
A relevance floor of 70 on a competitive channel. LinkedIn is checked once a day and moves slowly enough that a daily rhythm is fine, and the reply — a comment on a public post — is read by the author’s network as well as the author, so it should be written by someone who can represent you well rather than whoever is on call.
And what to do with what arrives
The Switchers view collects it — competitor keyword, labelled Complaint or negative sentiment. An agent you write can post it to a competitive Slack channel with a draft, and into whatever your team uses to keep track of what rivals are doing.
[04] THE COMMON MISTAKE/ AVOID THIS
Expecting complaints
Nobody criticises a vendor under their own name where their network can see it, so a team watching for negative sentiment on LinkedIn concludes their competitor has happy customers. The signal here is different in kind: announcements, endorsements, and diplomatically-worded “we moved on” posts. Read for what is being announced rather than for how anyone feels about it.
Questions
Other jobs on LinkedIn
Competitor mentions on other platforms
Reddit
YouTube24 of a possible 40. A job and a platform only make a page when the intersection has something true of it alone.