Platform
Monitor LinkedIn
LinkedIn is where B2B switching decisions get announced in public — “we moved our twelve-person team off X last month” — and it is the platform the cheap end of this category cannot reach.
And the conversation around it
Who is on LinkedIn
Worth knowing
Real LinkedIn mentions, as FishOut reads them
We moved our twelve-person sales team off Notchmail last month. We are trialling AcmeMail and one other. I would take a straight answer over a demo call.
ComparisonKeyword shapes that work on LinkedIn
Competitor names, above everything else
LinkedIn's characteristic post is “we moved off X”. A competitor keyword here surfaces switching decisions at the moment they are announced, usually by the person who made them.
“we switched”, “we moved off”, “we replaced”
Phrase keywords work better than product keywords on LinkedIn, because the post is usually about the decision rather than the tool.
Your own brand, for the reply you owe
A LinkedIn mention of your product is often a customer publicly saying something good. Those are worth answering within the day, and they are the easiest reply you will write all week.
7 of 11 tools monitor LinkedIn
Questions
What to watch LinkedIn for
The keyword shapes, relevance floors and routing differ by what you are looking for, so each of these is its own setup rather than a filter on this page.