Platform

Monitor Bluesky

Bluesky is where a chunk of the technical and media audience went, and only three of the ten tools we researched can see it.

[01] WHAT FISHOUT COLLECTS/ BLUESKY

What gets collected

Posts and replies, with the author’s handle.

And the conversation around it

A matched reply is linked to the post it answers when that post is in your project too, because one of your keywords matched it, so short replies are readable in context.

Who is on Bluesky

Developers, journalists, designers and a large share of the people who left X. Volume is far lower than X, and the ratio of real conversation to noise is far better.

Worth knowing

Lower volume means a keyword that produces fifty Reddit mentions a week may produce two here. That is not a failure — it is a smaller, denser network, and the two are often worth more.
[02] WHAT YOU FIND THERE/ TRIAGED

Real Bluesky mentions, as FishOut reads them

Every post is read against your project's Brief: a relevance from 0 to 100 with Why chips saying what drove it, and labels such as Asking for recommendations or Complaint. Posts below the threshold go to Filtered with a reason and never count toward your plan. The examples here are illustrative.
Bluesky82

does anyone have a mail app recommendation that is not owned by an advertising company and does not cost forty dollars a month. I am one person.

Asking for recommendations
[03] WHAT TO TRACK/ KEYWORDS

Keyword shapes that work on Bluesky

The same three keywords do not work everywhere. What finds buyers on Bluesky is different from what finds them on Reddit or in the trade press, and getting this wrong is the most common reason a listening tool goes unread.

Your brand, with no exclude words

Volume is low enough that filtering costs you more than it saves. Start broad here and narrow only if you get noise, which you probably will not.

Your category, phrased as a question

Bluesky's recommendation requests read much like Reddit's but from a more technical, more media-heavy audience — and with far fewer vendors watching.

The people who left X

If your audience moved, your listening should have moved with it. A keyword that is quiet on Bluesky today tells you something useful about where your buyers actually are.

[04] WHO ELSE COVERS IT/ CHECKED

Questions

What to watch Bluesky for

The keyword shapes, relevance floors and routing differ by what you are looking for, so each of these is its own setup rather than a filter on this page.

In your assistant

Bluesky MCP