What competitor mentions means
Watching what is said about the tools you sell against — launches, price changes, outages, and the people leaving them.
Medium · Competitor mentions
Monitor Medium for competitor mentions
Long-form comparisons and migration write-ups — slow to appear, and then read by every prospect for the next two years.
[01] THE JOB/ COMPETITOR MENTIONS
What it looks like on Medium
Medium produces almost no volume and disproportionate durability. The post that matters is the considered write-up: "why we moved from X to Y", "comparing the four options for Z". These are written after a decision, often by an engineer documenting their reasoning, and they rank. A single well-ranked comparison post becomes the thing every prospect reads before they talk to you, which means finding one is worth more than finding a hundred passing mentions elsewhere.
What Medium will not give you
Volume is low and the signal is slow — this is not a platform where you reply within the hour. It matters because the content lasts, not because it moves.
What FishOut collects from Medium
Articles from Medium’s own search, with the publication attached where there is one. Responses are not searched.
[02] WHAT TO TRACK/ KEYWORDS
Keyword shapes for competitor mentions on Medium
A keyword tuned for this job on another platform is usually silent here, because the same person writes differently in each place. The example beneath is read the way FishOut reads one: a relevance bar and the label it would carry.
keywords · medium
competitor names
Low enough volume on Medium that a bare name is easily managed, and it catches the comparison and migration posts that matter.
category plus comparison language
"comparing", "we chose", "alternatives to", "migration". The vocabulary of the posts that rank and persist.
your own name alongside a competitor
A post naming both of you is a post that will be read by people deciding between you. It is worth knowing about on the day it appears rather than a quarter later.
Medium86
Why we moved our support stack off Notchmail: a six-month retrospective on cost, throughput and the migration itself
Comparison[03] HOW TO SET IT UP/ VIEWS & ROUTING
The configuration that works here
A relevance floor of 60, which is low, because volume here is tiny and every post is worth reading. Route it to marketing rather than to sales: the action is usually a considered response or a piece of your own, not a reply. This is the one cell where the value survives being found late.
And what to do with what arrives
The Switchers view collects it — competitor keyword, labelled Complaint or negative sentiment. An agent you write can post it to a competitive Slack channel with a draft, and into whatever your team uses to keep track of what rivals are doing.
[04] THE COMMON MISTAKE/ AVOID THIS
Applying a normal relevance floor
A relevance floor tuned for Reddit silences Medium completely, because the volume is a fraction of a percent of it. Teams set 70 across the board, see nothing from Medium for a quarter, and remove the keyword — having missed the two comparison posts that year that every prospect is now reading before the first call.
Questions
Other jobs on Medium
Competitor mentions on other platforms
Reddit
LinkedIn
YouTube24 of a possible 40. A job and a platform only make a page when the intersection has something true of it alone.