Playbook · Weekly, Monday morning
Share of voice is a division: your relevant mentions over everyone’s. This playbook counts them per keyword in FishOut for this week and last, works out the shares, and writes the three-paragraph note — what moved and the posts that moved it.
prompt
Using FishOut, list our keywords. For each brand and competitor keyword, count relevant mentions for {{this week}} and {{last week}}. Work out each one’s share of the total, and the change. Then use insights to say which platform drove the biggest change, and name two mentions that explain it. Write it as a short note for {{#marketing}}, with a table.list_keywordsread-onlyWhich keywords are brands and which are competitors.
—count_mentionsread-onlyOne count per keyword per week. Relevant mentions only — filtered noise is excluded by default.
filter: {"keywordIds":["<keyword>"],"from":"<week start>","to":"<week end>"}get_insightsread-onlyPlatform and sentiment breakdowns, to explain the change.
rangeDays: 30list_mentionsread-onlyThe two posts that explain the move.
filter: {"sort":"best"}, limit: 2list_keywordsread-only{}count_mentionsread-only{
"filter": {
"keywordIds": [
"kw_…"
],
"from": "2026-10-13T00:00:00Z",
"to": "2026-10-20T00:00:00Z"
}
}get_insightsread-only{
"rangeDays": 30
}Three listening tools add AI triage this autumn
Share of voice: us 31% (up from 24%), Competitor A 44% (down from 52%), Competitor B 25%. The move came from Google News: a SaaS Herald roundup and two follow-ups named us first. Reddit was flat.
Hermes Agent · cron expression
hermes cron create "0 9 * * 1" \
"Using FishOut, list our keywords"When
Every triaged mention
Platform is Google News
Subject is one of Your brand, A competitor
Then
Post to Slack #marketing