Do I need a paid Zapier plan?

Yes, on the Zapier side: Webhooks by Zapier is a premium app. The FishOut side is on every plan, Free included.

Which fields should I map?

title, url, relevance, labelNames, replyCall and subject cover most Zaps. links.app opens the mention in FishOut, which is a good field for a CRM note.

Can I get the post text?

It is deliberately not in the payload. Fetch links.self with a FishOut API key in a later step if you need it.

How do I avoid duplicate Zap runs?

Use the envelope id, which is also the x-fishout-event-id header, as a dedupe key — for example in a Storage step.

Integrations ZapierReddit

Reddit mentions into Zapier, already filtered

Zapier’s own Reddit triggers poll a search and fire on every match, so the first step of most Reddit Zaps is a filter someone has to maintain. FishOut pushes to a Catch Hook only when a post clears your floor, and hands the Zap relevance, labels and the Reply call to branch on.

Start free The Zapier guide

Checked hourly, or every 15 minutes for a Fast keyword on Plus and up. Zapier alerts are on every plan.

[01] WHAT ARRIVES/ ZAPIER MESSAGE

A Reddit post, in Zapier

The envelope a Catch Hook receives for a post asking about routing leads into a CRM — every field mappable.

POST — catch hook

{
  "version": 2,
  "id": "mention.scored:wrq_sample:pair-reddit-zapier",
  "type": "mention.scored",
  "organizationId": "org_acme",
  "projectId": "prj_default",
  "occurredAt": "2026-10-19T18:30:00.000Z",
  "simulated": false,
  "data": {
    "resourceType": "mention",
    "resourceId": "mt_pair-reddit-zapier",
    "mention": {
      "id": "mt_pair-reddit-zapier",
      "platform": "reddit",
      "url": "https://www.reddit.com/r/sales/comments/1g8e4kl/routing_leads_from_shared_inbox_to_crm/",
      "title": "Anyone routing leads from a shared inbox straight into their CRM?",
      "authorHandle": "marta_r",
      "postedAt": "2026-10-19T11:05:00.000Z",
      "relevance": 79,
      "relevanceReason": "relevant",
      "labels": [
        "question"
      ],
      "labelNames": [
        "Question"
      ],
      "replyCall": "reply_carefully",
      "replyHint": "lead_with_help",
      "subject": "topic",
      "sentiment": "neutral",
      "status": "new"
    },
    "links": {
      "self": "https://app.fishout.ai/api/v1/orgs/org_acme/projects/prj_default/mentions/mt_pair-reddit-zapier",
      "app": "https://app.fishout.ai/org/org_acme/project/prj_default/inbox?mt_id=mt_pair-reddit-zapier"
    }
  }
}

Zapier receives the same version 2 envelope as a webhook, unsigned — the Catch Hook URL is the secret. relevance, labelNames, replyCall and subject are all there to filter and map on. The post body is deliberately absent; links.self fetches it with your own API key.

[02] WHAT GETS FILTERED/ NOISE

What never reaches Zapier

2 Reddit matches that go to Filtered instead, each with its reason.

Filtered · Reddit

r/AskRedditReddit

Which cartoon company makes the best anvils?

Filtered · Different meaning

Every Zap that runs on this is a task you pay for.

r/salesReddit

Hiring: SDR, must know Notchmail

Filtered · Off-brief

A job post, not a lead.

[03] KEYWORDS THAT WORK HERE/ REDDIT

For Reddit, into Zapier

More keyword shapes are on monitoring Reddit.

Buying phrases: “recommend”, “looking for”, “under $”

If the Zap ends in a CRM, keywords should find buyers, not mentions.

Branch on labelNames in the Zap

Asking for recommendations to the CRM, Complaint to support — one channel, two paths.

A floor of 75

On Zapier the floor is a budget: every successful action step after the trigger is a task.

Settings · Notifications

Zapier

Reddit → a zap

Healthy

Relevance floor75

Eventsmention.scored

Batch burstsoff

[04] SET IT UP/ 4 STEPS

Four steps, about five minutes

Reddit into Zapier, start to finish.

1
Add a Catch Hook trigger
Walkthrough on the Zapier guide.
2
Paste it under Settings → Notifications → Zapier
Then send a test.
3
Add Reddit keywords under Keywords
Start with: Buying phrases: “recommend”, “looking for”, “under $”.
4
Floor 75, mention.scored
Instant; turn batching on for digests.

Instant, not polled

Because FishOut pushes to the hook, the Zap starts when the post is read rather than on Zapier’s polling schedule — 15 minutes on Free and 2 on Professional.

[05] A BUSY DAY/ INSTANT

When Reddit gets loud

Zapier channels are instant by default: a machine wants every event, and Zapier’s own steps can group them. Turn batching on if you would rather pay one task per five-minute window than one per post.

[06] THE RECIPE YOU WOULD OTHERWISE BUILD/ DIY