Insights
Volume over time, how much of it is relevant, and where it comes from — the view that shows whether the keyword set is working.
Insights answers a different question from the inbox. The inbox is what should I do today; Insights is is this set of keywords earning its place.
A new project needs some history first: Insights shows one empty state, with the count so far, until about 50 posts in the range have been triaged. Triage reads new posts within minutes, so a longer range usually gets there sooner.
What it shows
Outcomes — how many mentions surfaced in the range, and how many were replied to, archived, or are still open.
Volume trend — mentions per day across the range. A flat line on a brand keyword usually means the keyword is too narrow, not that nobody is talking.
Relevance — the split between relevant, filtered and not yet triaged. This is the honest measure of keyword quality: a set that is mostly filtered is collecting words, not conversations, and wants a Means line or exclude words.
Labels and Reply call — what the relevant posts are doing, and how many were worth a reply. If you added topic keywords and Asking for recommendations has not moved, they are not matching the people you hoped for.
Filtered — the posts below the threshold, by reason: Different meaning, Spam, Off-brief or Low relevance. Lots of Different meaning is a keyword that needs a Means line; lots of Off-brief is a Brief that needs a sentence about what to ignore.
Platforms and Keywords — where mentions actually come from, and which terms carry the project. Often a surprise, and often an argument for dropping a platform from a keyword.
The range
Seven, thirty or ninety days. The range lives in the URL, so a link to a specific window sends the same view to someone else.
Archived mentions count
Insights includes archived mentions, including everything an agent archived on arrival. Excluding them would flatter the numbers — the volume you never had to read is the product working, and it belongs in the total.
Saved reports
Save a report to keep a snapshot of these figures for a range, and download it.
Business
Reports that regenerate on a daily or weekly schedule are on Business.
Compare plans.For anything programmatic, the REST API returns the same figures.