Is your brand name a bad keyword?

Some names are terrible keywords: Linear, Notion, Arc, Mercury. Check yours against a week of Hacker News and Bluesky and get a verdict on the same scale FishOut acts on, with the fix if it needs one.

Hacker NewsBlueskyTry

Free · no signup · nothing stored but six hours of public results

Live checks are not switched on yet. The result below is a real one, captured on the date shown.

“Linear” · keyword checkSample · 20 Oct 2026

Fine, once FishOut knows what it means

The name is also an ordinary word or too short to stand alone. Give the keyword a Means — one line on what it refers to — and triage reads every match against it.

The name is an everyday English word
Whole-word share
77%
Judged relevant
—
Filtered per day
~9 of 200

More specific spellings

Linear applinear.com@linear
Hacker Newsanswered121

whole-word, of 171 raw matches · 4 stories · 67 comments read

Blueskynewest 100 only83+

whole-word, of 100 raw matches · en 71 · ru 1 · uk 1 · de 1

[01] HOW THE COUNT IS MADE/ METHOD

Whole-word share

Of the posts each search returned, how many contain the name as a whole word. A low share means the search engine is matching a different word; FishOut’s ingest rule drops those before anything else happens.

Judged relevance

Up to ten matching posts are read by the same relevance questions FishOut’s onboarding uses — is this about the product, does it mean the term — with your “what it means” line as the brief. When the daily AI budget is spent, the verdict uses counts alone and says so.

Filtered posts per day

Raw matches per day, minus the share that would pass both checks. FishOut slows a keyword to a daily check after a day with more than 200 filtered posts, so this number is the one that decides whether a name can be monitored hourly.

Shape of the name

Three characters or fewer, an everyday English word, or only digits: each is flagged before any search runs, because each matches ordinary sentences no matter how famous the brand is.
[02] WHAT TO DO WITH THE NUMBER/ TRIAGE

Noise is free in FishOut — but it still costs you attention

Posts filtered out never count toward a plan. They still sit in a Filtered view with a reason, and a keyword that fills it with 200 a day is slowed to daily. The fix is almost always one line of context or two exclude words, which is what the verdict suggests. How relevance works.
Filtered14 relevant kept
8

Linear algebra done right, 4th edition

Different meaning
12

Non-linear storytelling in games is back

Different meaning
6

Linear regression from scratch in Rust

Different meaning
TeachRelevant after allNot for usMute
[03] STEP BY STEP/ 5 STEPS
1

Check the bare name

Start with the name exactly as people write it. This is the worst case, and the verdict tells you how bad it is.

2

Add what it means

One line — “the issue tracker for software teams” — is what FishOut’s Means field takes. Re-check and watch the relevant share move.

3

Add the exclude words it suggests

Words that keep appearing in the posts judged off-topic, and never in the relevant ones. In FishOut they go in the keyword’s exclude list.

4

Try a more specific spelling

If the name would trip the noise guard, check a variant: the name plus “app”, the domain, or the handle.

5

Track the version that passed

Watch it free with the Means already filled in, and FishOut reads every match against it from the first hour.

[04] THE SAME CHECK, EVERY HOUR/ IN THE PRODUCT

Where the noise goes in the product

Every keyword in FishOut has a Means, exclude words and a must-also-mention list, and the keywords screen shows how much each one filtered. New keywords backfill 2 days on Free, 30 on Plus, 60 on Pro and 90 on Business.
The FishOut keywords screen
[05] FREE TOOL, OR A MONITOR?/ COMPARED

This checker, FishOut Free, or F5Bot’s AI filter?

F5Bot added AI filtering for exactly this problem. It is worth knowing how the two approaches differ before you choose.
What the AI decides
This free toolRelevant or not, on a sampleFishOut FreeRelevance 0–100 with reasons, labels and sentimentF5BotMatch or no match against your description [source]
What filtering costs
This free toolFreeFishOut FreeIncluded; filtered noise never counts toward a planF5BotBilled on top of the plan beyond $10 of tokens a month [source]
Free tier
This free toolNo signupFishOut Free10 keywordsF5Bot5 keywords, 20 alerts a day [source]
Lobste.rs coverage
This free toolNoFishOut FreeNoF5BotYes [source]

F5Bot facts checked 20 October 2026 at the sources linked. FishOut’s from the pricing page.

[06] SEND IT WHERE YOU WORK/ 13 CHANNELS

The alert this mention would send

Over a channel’s relevance floor, a mention goes to chat, email or your own code. See all integrations or set up Telegram.
SlackMicrosoft TeamsGoogle ChatDiscordTelegramMattermostntfyFeishu / LarkDingTalkWeComZapier
FishOut alerts

@AcmeFishOutBot14:05

Relevant mention on Bluesky

Moved our sprint board over this week and the keyboard shortcuts alone were worth it

Relevance 88 · Topic · Neutral · by post

Labels: Praise

Open in FishOut

Want to try other channels? Preview any alert.

[07] OTHER FREE TOOLS/ NO SIGNUP

Questions

Sources

Every hour, without opening this page

FishOut runs the same search on its own, reads every match against your Brief, and keeps the ones worth your time in an inbox like this one.

Free for 10 keywords · No card · Nothing posted as you

Reply now· Best first3
94
Ask HNthread3h

Ask HN: What terminal are you using in 2026?

Reply nowAsking for recommendations
81
acme/acme-cliissue6h

Rendering glitch with ligatures in the new release

Has a problem
22
Blueskypost1d

A ghost story for the long weekend

Filtered · Different meaning
Blueskypost2h

Which issue tracker are small teams using now?

Jira is too much for five people. Anyone moved to something lighter and stuck with it?

Relevance

90
Means the product, not the wordAsking for help

Labels · Reply call

WatchAsking for recommendations

Answer if you can add something

Draft reply

Five of us moved last year, and the thing that made it stick was how fast it is from the keyboard. Happy to share our setup.

  • No claims you cannot back up
Copy and open threadFishOut never posts